App Redesign

About The Project

Bloomberg made billions on a piece of software/hardware called “The Terminal”. Despite years of development, the UX and visual design feel stuck in the 1990s. Leading a team at Mobients, we used this opportunity to update the look and feel via the Professional App. We used working sessions and group discussion to arrive at three concepts. What follows is the “Future Perfect” concept, which plays on legacy elements to create something that feels both futuristic and current.

 

Stock prices update in real-time. We used color burn as a way to show their movement over time.

 

The existing app used white text on black type. We proposed softening the black with a blue and an optional day/night mode to reduce eye strain.

 

The customizable menu feels cool and sophisticated. We used the dashboard of an Audi or BMW as inspiration.