About The Project
A123 makes Lithium batteries that power electric cars. Hymotion was a product that upgraded your Hybrid to be a fully electric vehicle. Working at Hunt & Gather, we created an experience that felt both techie and earthy. Interactive tools — which I developed and designed in action script — engaged the user in a fun and informative way. We also use UGC to help support a community of Hymotion owners.
We increased engagement using interactive tools like the plug-in calculator.