About The Project
LG was looking to bridge the gap between their legacy website and a fully responsive redesign. I designed a look that could work in both tablet and mobile that felt like a “browse-able” experience. The challenge was to design content types that felt like more than just a portfolio of LG’s many brands.
Large interface elements provide a clear path for the mobile user.
The experience feels like a shopping portal, making users more likely to seek out a path to purchase.