About The Project
The LG Tone was not obvious as a wearable despite being one of the best selling devices in that category. Partnering with the team at iCrossing, Science and Co. created a humorous social campaign to help promote it as a wearable. The Guide to Wearing Wearables were etiquette tips on the dos and don’ts of wearable use — in light of some of the more annoying habits by Google Glass and iWatch adopters.
In addition to the social campaign, we created a hub on LG.com and encouraged engagement with the #wearablewearables sweepstakes.