About The Project
Michelob Ultra is beer for the calorie conscious — its 95 calories are the lowest of any beer. To help build awareness we conceptualized, pitched, and built a voice-guided workout experience for the Amazon Echo. The skill features celebrity coaches such as B.J. Gaddour and 12 unique workouts to help the user earn their 95 calories, one workout at a time.
Creating user flows based solely on voice interaction was an interesting challenge.
I personally illustrated over 60 different exercises, which were limited to a single card.